Instantly

Editorial Review

Instantly has become one of the most popular cold email tools on the market, primarily because it removes the per-seat pricing model that makes competitors expensive at scale. The unlimited email accounts, combined with built-in warmup across a massive network of inboxes, make it straightforward to launch and scale outbound campaigns. The UI is clean and approachable, and most users can get campaigns running within hours of signing up. However, deliverability remains a persistent concern. Despite the warmup system, many users report emails landing in spam, and Instantly lacks deep deliverability diagnostics to help troubleshoot issues. Customer support is another common pain point, with response times that frustrate users dealing with time-sensitive campaign issues. The tool works best for agencies and freelancers running high-volume outbound who can invest in proper domain setup and email infrastructure. The separate pricing for outreach, leads, and CRM means a fully functional setup often costs $150-400 per month rather than the advertised $47 starting price. Teams requiring enterprise-grade deliverability or deep CRM integration may find it limiting.