Recraft

Editorial Review

Recraft has become a designer's-tool answer in a category dominated by general-purpose image generators. Its vector-output capability is genuinely rare — most AI image gens produce raster only, and Recraft's SVG output is editable in design tools downstream. The text-in-image rendering quality (Recraft V4) is also notably strong: where many models still struggle to write legible words, Recraft routinely produces clean, accurate typography. Pricing entry at $10/mo Pro is competitive with Midjourney and other premium tools, with a free tier sufficient for evaluation. Brand-style training (give it your brand reference, get on-brand outputs) is the killer feature for marketing and design teams. For pure photoreal generation FLUX, Midjourney, or Nano Banana are typically better; for design-system-aligned vector and typography-heavy work, Recraft is the strongest dedicated option.

Key Features