Hootsuite OwlyWriter AI

AI-powered social media content creation built into Hootsuite's publishing workflow

3.9

Marketing & SEOSubscription

Editorial Review

Hootsuite OwlyWriter AI is a convenient addition for teams already invested in the Hootsuite ecosystem. The AI content generation is competent for producing first-draft social posts quickly, and the ability to repurpose top-performing content is genuinely useful for maintaining engagement. The main value proposition is integration — OwlyWriter lives inside the composer, so there's no context-switching to a separate AI tool. However, the quality of generated content is comparable to what you'd get from ChatGPT or similar tools, and it still requires human editing for brand voice consistency. The biggest consideration is cost. OwlyWriter AI is bundled into Hootsuite plans starting at $99/month, which is steep if you're primarily interested in the AI features. For teams already paying for Hootsuite's scheduling and analytics, it's a nice bonus. For others, standalone AI writing tools may offer better value.

Pros

Seamlessly integrated into Hootsuite's publishing workflow

Repurposes top-performing posts automatically

Supports all major social platforms

No additional cost beyond Hootsuite subscription

30-day free trial available

Hashtag and content idea suggestions save time

Cons

Requires a Hootsuite subscription starting at $99/month

Generated content still needs human review and editing

AI writing quality is similar to free alternatives

Limited customization of brand voice compared to dedicated AI writers

No standalone access outside Hootsuite

Key Features

AI caption generation from promptsContent repurposing from URLs and past postsTone and style adjustmentsHashtag suggestionsMulti-platform content adaptationTop-performing post recyclingHoliday and event content calendarIntegrated directly in post composer

About Hootsuite OwlyWriter AI

OwlyWriter AI is Hootsuite's built-in generative AI assistant that helps social media managers create captions, generate post ideas, and repurpose top-performing content. It works directly inside the Hootsuite composer across all supported social networks.

Pricing

ModelSubscription

Starts at$99/mo

Best For

Small (2-10)

Medium (11-50)

Mid-Market (51-200)

Enterprise (200+)

Integrations

FacebookInstagramX (Twitter)LinkedInTikTok

Google Business Profile