Gemini is the right default when a team already lives in Google Workspace. The free app is genuinely useful; Google AI Pro at $19.99/mo is the plan most professionals want (4× free usage, 5 TB of storage, Gemini in Gmail/Docs, Jules, and entry Antigravity limits). AI Plus at $4.99 is a lighter step-up. Ultra starts at $99.99/mo for 5× Pro usage and $199.99/mo for 20×, with Deep Think, Gemini Spark, and the highest Flow / Antigravity limits. Older 2024–2025 plan names are retired; buy Google AI Pro or Ultra. Strengths are Search grounding, Workspace context, and the 1M-token window. Creative writing and agentic coding still trail Claude and the GPT-5.6/Codex stack for many power users; pick Gemini when the Google ecosystem is the point, not despite it.
Gemini is Google's consumer AI assistant and model family, spanning chat, image and video generation, Deep Research, Canvas, and Workspace integration. Paid access is Google AI Plus ($4.99), Google AI Pro ($19.99), and Google AI Ultra ($99.99 / $199.99).